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KMID : 1235020200140040013
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Health Service Management Review
2020 Volume.14 No. 4 p.13 ~ p.24
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The Effect of Government Trust on COVID-19 Prevention Intention in Health Belief Model
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Gim Soo-Yeon
Noh Hye-Young
Eom Yo-Han
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Abstract
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COVID-19, which started in China in 2019, drove the world to a pandemic situation. To prevent the spread of infectious diseases such as COVID-19, early quarantine and preventive actions is the key point. Therefore, this study was conducted to enhance the people's preventive behavior by substituting the case of COVID-19 infectious disease into the health belief model, which is a representative study in preventive behavior. It also studied the impact of preventive actions when public trust in the government managing infectious diseases is mediated.
For this study, 331 samples were surveyed from September to October in 2020, including the second stage in which the government's social distancing was at the highest level. This study analyzed the mediating effect of government trust in the health belief model through SPSS and AMOS. As a result of reflecting COVID-19 in the health belief model, the effect of perceived barriers on the intention of preventive behavior was rejected. As a result of verifying the mediating effect of government trust in the health belief model, it was rejected in perceived severity and perceived barriers.
The result of this study tells us that the perceived barriers do not impede the intention of preventive behavior when the infectious disease becomes more contagious and preventive action becomes mandatory. In addition, it was verified that susceptibility of infection and the benefits of preventive actions through the government's message is a way to increase the intention of preventive actions. It is hoped that the results of this study can contribute to early quarantine by appropriately setting the direction of the government's message for quarantine and prevention of infectious diseases in the future.
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KEYWORD
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COVID-19, Health Belief Model, Government Trust, Prevention Intention, Infectious Disease
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